Addis Ababa — The African Social Media Influencers Summit (ASMIS) 2026 formally kicked off at the moment in Addis Ababa, bringing collectively main digital creators, content material producers, media personalities, and communication consultants from throughout the continent to advertise a extra genuine African narrative by means of digital platforms.
The 2-day summit, being held underneath the theme of advancing Africa’s voice within the digital period, has attracted influencers with tens of millions of followers from totally different African nations.
Individuals emphasised the rising position of social media influencers in shaping public opinion, selling African tradition and tourism, and countering unfavorable stereotypes in regards to the continent.
The influencers famous that Africa is dwelling to a younger and digitally linked inhabitants, making social media an more and more highly effective device for driving social change, financial alternative, cultural trade, and continental integration.
Observe us on WhatsApp | LinkedIn for the most recent headlines
In addition they burdened the significance of Africans telling their very own tales from their very own views, noting that the continent’s realities, achievements, and aspirations are sometimes underrepresented or misrepresented in world media narratives.
A number of individuals additionally praised Ethiopia for efficiently internet hosting the continental gathering and for the nice and cozy hospitality prolonged to delegates arriving in Addis Ababa.
Talking to ENA on the sidelines of the summit, individuals highlighted that ASMIS 2026 will create precious alternatives for networking, collaboration, experience-sharing, and partnerships amongst African digital creators.
They added that the platform will assist strengthen collective efforts to showcase Africa’s innovation, tradition, improvement, tourism potential, and success tales to world audiences.
Individuals additional famous that the summit displays the rising affect of African content material creators within the world digital ecosystem and their growing position in redefining how Africa is perceived worldwide.
The summit is anticipated to function panel discussions, experience-sharing periods, digital innovation showcases, and conversations targeted on content material creation, monetization, branding, moral storytelling, and the way forward for Africa’s digital media panorama.
ASMIS 2026 can be anticipated to contribute to strengthening people-to-people ties amongst African nations whereas encouraging younger Africans to make use of digital platforms as instruments for creativity, entrepreneurship, and optimistic social affect.
Join free AllAfrica Newsletters
Get the most recent in African information delivered straight to your inbox
