marketing – Afrovibe TV

Why Influencer Advertising Budgets Shifting Again to Genuine Creator-Led Content material in 2026 – African Enterprise Innovation

afrovibetv.com7 days ago06 mins

The South African advertising panorama is witnessing a big recalibration of digital budgets. Penquin, a number one model and communications company, has recognized a decisive shift again towards creator-led content material, as audiences more and more reject high-gloss, brand-first campaigns in favour of relatability and cultural nuance. As digital noise reaches an all-time excessive, the “affect”…

AMABHUNGANE: A lotto bother: advertising agency’s claims in opposition to new lottery operator land on minister’s desk

afrovibetv.com4 weeks ago01 mins

SocialPro, a key contributor to Sizekhaya’s profitable lottery bid, has accused Sizekhaya and Goldrush of governance breaches, non-payment, mental property misuse and makes an attempt to change the pre-launch advertising funds with out notifying the Nationwide Lotteries Fee. Goldrush and Sizekhaya reject all allegations, insisting SocialPro had no post-award contract, was paid for all bid-stage…

Daimler Truck Southern Africa appoints new gross sales and advertising VP

afrovibetv.com2 years ago01 mins

Olaf Petersen has joined Daimler Truck Southern Africa (DTSA) as its new gross sales and advertising VP, efficient July 1. Petersen might be liable for the new-vehicle gross sales portfolio for Mercedes-Benz Vans and Fuso within the Southern Africa area. His appointment follows the promotion of his predecessor, Maretha Gerber, to DTSA president and group…