Johannesburg, 15 July 2026 – Digital advertising and marketing has by no means been higher at measuring efficiency. Manufacturers can now observe each click on, scroll, conversion and buyer interplay in actual time, whereas synthetic intelligence helps optimise campaigns sooner than ever earlier than. But as advertising and marketing turns into more and more data-driven,…
The South African advertising panorama is witnessing a big recalibration of digital budgets. Penquin, a number one model and communications company, has recognized a decisive shift again towards creator-led content material, as audiences more and more reject high-gloss, brand-first campaigns in favour of relatability and cultural nuance. As digital noise reaches an all-time excessive, the “affect”…
SocialPro, a key contributor to Sizekhaya’s profitable lottery bid, has accused Sizekhaya and Goldrush of governance breaches, non-payment, mental property misuse and makes an attempt to change the pre-launch advertising funds with out notifying the Nationwide Lotteries Fee. Goldrush and Sizekhaya reject all allegations, insisting SocialPro had no post-award contract, was paid for all bid-stage…
Olaf Petersen has joined Daimler Truck Southern Africa (DTSA) as its new gross sales and advertising VP, efficient July 1. Petersen might be liable for the new-vehicle gross sales portfolio for Mercedes-Benz Vans and Fuso within the Southern Africa area. His appointment follows the promotion of his predecessor, Maretha Gerber, to DTSA president and group…