Gong cha to make North Africa debut with Morocco launch

The bubble tea chain is extending its partnership with European franchisee Mad Imaginative and prescient Group to enter the ‘excessive progress’ African market

Franchisee Mad Imaginative and prescient Group is looking for to open a complete of 15 Gong cha shops in Morocco | Picture credit score: Gong cha

Bubble tea chain Gong cha will make its North Africa debut this month with a retailer in Casablanca, Morocco. 

 

Franchisee Mad Imaginative and prescient Group is looking for to open a complete of 15 Gong cha shops within the North African nation, including to its present Gong cha footprint in Belgium and France. 

Along with creating its partnership with Mad Imaginative and prescient Group, the deal additionally advances Gong cha’s give attention to the Center East & North Africa (MENA) area. In January 2024, Gong cha signed the ‘largest grasp franchise settlement in its historical past’ with Saudi Arabia’s Shahia Meals Group to open 300 shops throughout the Center East. 

 

The MENA bubble tea market is forecast to develop at 7.5% CAGR by 2023, in line with information cited by Gong cha. 

“Mad Imaginative and prescient Group have been a wonderful associate for Gong cha. They’ve already opened greater than 10 shops in Benelux and France. We’re excited to be opening our third market with them in Morocco, with a 160sq m flagship retailer. This may also be Gong cha’s first foray into Africa – a high-growth market with important upside within the years forward. Our east-to-west story continues with our twenty fourth nation opening,” stated Paul Reynish, International CEO, Gong cha. 

Learn associated content material: Why it’s increase time for bubble tea  

Based in Taiwan in 2006, Gong cha operates greater than 2,100 shops in 23 markets. Alongside deliberate MENA growth, the model has additionally outlined formidable progress plans in the UK, US and Central America.  

Along with Gong cha, Belgium-based Mad Imaginative and prescient Group additionally operates the fast-food manufacturers O’Tacos, Chick & Cheez and Go Fish throughout the Benelux area.