The worldwide commerce present business is projected to achieve $88.6 billion in 2026 and broaden to $171.6 billion by 2032 [1], reinforcing the rising significance of in-person platforms for business development. Towards this backdrop, ingredient leaders resembling Synercore and Cape Meals Substances are increasing their presence at Africa Meals Present 2026, citing its confirmed business affect.
The occasion has advanced past a conventional exhibition right into a high-value market, enabling corporations to speed up enlargement into high-growth African areas, drive ingredient innovation, and construct direct relationships with key decision-makers. For a lot of suppliers, it serves as a strategic hub for creating long-term distribution channels and securing entry into Africa’s quickly increasing meals economic system.
This shift is mirrored in stronger commitments for 2026 following measurable returns in 2025. Firms are more and more prioritising deal-making over model visibility, positioning the present as a platform for accessing patrons, advancing product improvement, and strengthening pan-African networks.
Commerce exhibits proceed to command a big share of B2B advertising and marketing budgets. Exhibitors allocate as much as 40% of their spend to such occasions, which generate round 33% of annual new enterprise at a 4:1 return on funding, rising to five:1 amongst Fortune 500 corporations [2]. In Africa’s relationship-driven markets, face-to-face engagement stays notably efficient, with 99% of entrepreneurs favouring it for high-quality lead era and stakeholder engagement [2].
Africa Meals Present 2026 will happen from 10–12 June on the Cape City Worldwide Conference Centre (CTICC) in Cape City, South Africa. The occasion will host greater than 350 exhibitors—together with over 25 ingredient corporations—and entice greater than 8,000 meals and hospitality professionals from over 60 nations.
The exhibition brings collectively patrons, distributors, importers, exporters, and hospitality leaders, offering a structured platform for sourcing, deal-making, and market enlargement throughout the continent.
“In 2025, the Africa Meals Present wasn’t simply an exhibit for us; it created the area for actual business momentum, from new product improvement to distribution partnerships,” mentioned Alex Zabbia, Government: Dairy at Synercore. “We’re elevating to Platinum and Registration Sponsor for 2026 as a result of we’ve discovered this occasion drives connections with severe African patrons—turning them into lasting contracts as we scale throughout East and Southern Africa, constructing on final 12 months’s practically 9,500 professionals from 60+ nations,” states Zabbia.
“At Synercore, we don’t simply develop merchandise, we develop prospects. With Africa’s inhabitants set to achieve 2.5 billion by 2050, the meals business has by no means been extra important to our continent’s future,” explains Dr Tertius Cilliers, Chief Government Officer at Synercore. “The Africa Meals Present is the best stage the place innovation thrives by collaboration, integrity, and excellence, particularly significant as we have a good time our tenth anniversary in 2026,” mentioned Cilliers.
Synercore is one in every of South Africa’s main meals creators, combining scientific experience with focused funding to assist product improvement aligned with evolving client demand.
Cape Meals Substances Regional Director Brian Lanton emphasises an identical concentrate on sensible collaboration. “The Africa Meals Present gives a useful platform for fostering significant partnerships and showcasing innovation tailor-made to African markets. As a Silver Sponsor for 2026, Cape Meals Substances is wanting ahead to participating with producers and business stakeholders to current our experience in sugar discount, taste techniques and practical ingredient options. Come style samples with us! Our focus is on supporting buyer new product improvement and delivering cost-effective improvements that meet the evolving wants of the African meals business.”
Cape Meals Substances specialises in innovation throughout drinks, dairy, bakery, sauces, and confectionery, providing superior sugar-reduction applied sciences, flavour techniques, stabilisers, and cost-efficient product improvement tailor-made to African markets.
As international and regional meals manufacturers intensify their concentrate on Africa, Africa Meals Present 2026 is more and more positioned as a platform the place business partnerships are fashioned and scaled. The 2026 version is anticipated to strengthen worldwide participation whereas sustaining sturdy enterprise momentum throughout the sector.
Registration is now open for business professionals seeking to supply merchandise, discover partnerships, and acquire insights into Africa’s evolving meals panorama.
About dmg occasions
dmg occasions is a worldwide organiser of face-to-face exhibitions and a writer of knowledge providers, working in additional than 20 nations and delivering over 90 occasions yearly. The corporate connects companies with related business communities to assist development throughout sectors together with development, hospitality, power, meals and beverage, and transportation.
With a broad worldwide footprint, dmg occasions attracts lots of of hundreds of attendees annually and manages a portfolio of main business exhibitions worldwide.
References
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- Wave Join, Commerce Present Statistics 2025: Trade Information, Traits & ROI Insights. Obtainable at: https://wavecnct.com/blogs/information/tradeshow-statistics
- Commerce Present Information Community (TSNN), 16 Highly effective Stats on the Worth of Commerce Exhibits. Obtainable at: https://www.tsnn.com/trade-show-marketing/16-powerful-stats-on-the-value-of-trade-shows
