Johannesburg – Coca-Cola Drinks Africa (CCBA) (www.CCBAGroup.com) has welcomed greater than 60 rising leaders from throughout its African markets into the Ascend Leaders in Coaching Programme, an 18‑month accelerated management journey designed to unleash expertise and develop the continent’s subsequent era of enterprise leaders.
Working from March 2026 to August 2027, the programme presents younger expertise from Botswana, Ethiopia, Kenya, Malawi, Mozambique, South Africa, Tanzania, Uganda, and Zambia a structured pathway into management roles inside certainly one of Africa’s most admired shopper items corporations.
The initiative displays CCBA’s dedication to unparalleled skilled development, offering an thrilling journey of studying and growth inside a passionate, caring staff.
Drawn from numerous tutorial backgrounds – together with enterprise, engineering, provide chain, advertising and marketing, and finance – individuals will achieve on‑the‑floor expertise throughout key enterprise features similar to Provide Chain, Business, Finance, Public Affairs, Communications and Sustainability (PACS), and Folks and Tradition.
Whereas working of their dwelling markets, they may also be a part of a broader pan‑African studying group.
“At any time when I loved a Coke, I typically puzzled, ‘The place does this come from? How is it made?’ Now I’ve the unimaginable alternative to study all the things that goes into that small bottle of Coke,” stated Lathitha Madyibi, a member of the Ascend cohort in South Africa.
“My first week of the programme has been each thrilling and eye-opening. Experiencing the surroundings firsthand has made me respect the dimensions and coordination behind CCBA’s operations,” stated Dawit Yared, from the Ethiopia cohort.
“Seeing how totally different groups and features work collectively to maintain all the things operating easily has been significantly insightful.”
The Ascend programme gives rotational assignments, mentorship from skilled leaders, and publicity to actual enterprise challenges.
Leaders in coaching will work on initiatives that drive enterprise development, construct skilled credibility, and strengthen their readiness for management roles.
Those that efficiently full the programme could also be thought-about for everlasting positions with larger accountability and lengthy‑time period profession prospects throughout the CCBA group.
“CCBA’s Ascend programme is designed to provide rising leaders the chance to study quick, lead early, and make a significant affect,” stated Natasa Prodanovic, CCBA Chief Folks and Tradition Officer.
“At CCBA, we don’t merely supply them a job – we provide them a platform to develop, take possession, and form the way forward for the most important bottler of Coca-Cola merchandise in Africa.
“This cohort displays the expertise, range, and ambition that can outline the subsequent chapter of our organisation.”
