The West Africa Music and Arts Pageant (WAMAFEST) has formally launched in Accra, Ghana, drawing collectively main music trade professionals and stakeholders from throughout West Africa.
The competition guarantees to be an exhilarating celebration of the area’s wealthy cultural heritage and its world affect, culminating in a grand live performance on the College of Ghana on Saturday, June 22.
Internet hosting WAMAFEST for the primary time, Ghana provides this vibrant occasion to its rising listing of worldwide arts festivals, together with the Chale Wote Avenue Artwork Pageant, AfroFuture, and the Black Star Line Pageant.
In his opening remarks, the CEO of the Ghana Tourism Authority, Akwasi Agyeman, emphasised the significance of collaboration amongst West African international locations to protect and promote their cultural heritage by music.
He acknowledged, “Music is aware of no borders, and neither ought to our efforts to guard our heritage.”
Prof Jasmine Younger, Director of the Warner Music Blavatnik Middle for Music Enterprise at Howard College, underscored the importance of sustaining the competition for future generations.
“WAMAFEST isn’t just about at present; it’s an funding in our cultural future,” she mentioned.
Including to the joy of the competition, a Juneteenth Parade will happen over the weekend, celebrating freedom and selling tourism and financial improvement within the subregion.
The West Africa Music and Arts Pageant is a part of the “Past the Return” marketing campaign, a 10-year successor to the “12 months of Return” marketing campaign in 2019, which marked the four-hundredth anniversary of the primary recorded arrival of enslaved Africans in Jamestown, Virginia, USA.
The launch occasion attracted notable attendees, together with Ghana’s Minister for Tourism, Arts, and Tradition, Andrew Agyapa Mercer; Second Woman, Samira Bawumia; CEO of the Ghana Tourism Authority, Akwasi Agyeman; and representatives from numerous West African international locations.
Additionally in attendance have been officers from International A&R Warner Recorded Music, MUSIGA President Bessa Simons, HipHopPreneur and Advertising and marketing Strategist Professor Jasmine Younger, alongside quite a few music executives and artists corresponding to Efya, Reggie Rockstone, and Trigmatic.
With the stage already set, WAMAFEST guarantees to be a mix of cultural delight and unity, resonating far past West Africa.
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