The Imposter Syndrome of a Strategist in an Unsure World
By Inamangwe Mtumtum, Senior Built-in Strategist at Boomtown There’s a unusual efficiency constructed into technique. We stroll into boardrooms, undertaking slide decks onto screens, clear our throats and communicate within the language of confidence: “The shopper needs … the market is shifting … the chance is obvious … the model should. We’re paid to make…