Africa: Coca-Cola Drinks Africa Kicks Off ’12 months of the Buyer,’ Honouring Groups Driving Market Excellence

Africa: Coca-Cola Drinks Africa Kicks Off ’12 months of the Buyer,’ Honouring Groups Driving Market Excellence

Coca-Cola Drinks Africa (CCBA) has declared 2026 its “12 months of the Buyer,” underscoring a renewed strategic concentrate on customer-centric development throughout its annual management convention and awards ceremony. The occasion, which introduced collectively greater than 100 senior leaders from throughout the continent, served as a platform to align on enterprise priorities and strengthen execution…

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