Africa: Yassir Acquires Kawarizmi to Construct Retail Media and Adtech Platform
Yassir has acquired Kawarizmi because it expands into promoting and retail media throughout Africa, the Center East and Europe. The deal provides programmatic promoting capabilities to Yassir’s platform, permitting it to make use of its person information to ship focused campaigns and develop partnerships with manufacturers. Monetary phrases weren’t disclosed. Yassir, based in 2017 by…