Johannesburg – APO Group (www.APO-opa.com), the pan-African communications consultancy integrating advisory, execution, and proprietary information distribution, has received gold within the Northern Africa class on the 2026 Africa SABRE Awards for its marketing campaign, GITEX Africa Morocco 2025: A Media-Fuelled Journey for Tech Excellence.
Delivered for GITEX Africa, the marketing campaign generated greater than 3,600 media clippings throughout African and world retailers, positioning the occasion because the continent’s main expertise and startup platform, whereas reinforcing Morocco’s rising standing as a regional expertise hub.
APO Group was a finalist in two further classes for campaigns delivered for worldwide organisations working throughout Africa:
- The Africa Flag 2025 Match: Elevating the Sport in Cairo – Nationwide Soccer League (Media Relations class)
- Broadcasting Greatness: Elevating African Hoops and Tradition at BAL 2025 – Basketball Africa League (BAL) (Media, Arts & Leisure class)
The SABRE Awards recognise excellence in branding, repute administration, and engagement throughout the worldwide communications trade.
This newest accolade provides to APO Group’s rising file at these prestigious awards, following its win in 2025 for a marketing campaign delivered for Canon Central and North Africa, in addition to a number of finalist placements for campaigns supporting main establishments similar to GITEX Africa, Africa’s Enterprise Heroes, and the International Africa Enterprise Initiative.
“Being honoured on the SABRE Awards is especially significant as a result of it displays the influence of communication designed particularly for a way African markets work,” mentioned Bas Wijne, Chief Govt Officer at APO Group.
“Profitable pan-African campaigns mix strategic planning and robust native execution, along with a transparent understanding of how totally different markets, media environments, and audiences join with a narrative.
“It’s about designing communications that ship measurable outcomes and assist organisations have interaction successfully and confidently throughout Africa’s various media panorama.”
Along with its SABRE Awards success, APO Group has acquired a number of main trade honours over the previous 12 months, together with Gold and Bronze on the Davos Communications Awards for excellence in strategic communications and marketing campaign execution.
The corporate was additionally named Africa’s Main PR Company – 2025 by Manufacturers Evaluation Journal and Finest Public Relations & Media Consultancy Company of the Yr – 2025 by World Enterprise Outlook.
Working throughout 54 African international locations, APO Group offers communications advisory companies, public relations, and media distribution by way of its proprietary newswire, Africa Newsroom, which locations content material on greater than 250 Africa-focused information platforms worldwide.
