Bayer East Africa has accomplished transformation of its Prescription drugs and Shopper Well being enterprise fashions in East Africa.
- Within the new enterprise mannequin, Bayer is outsourcing transportation, native warehousing, distribution, and buyer help to Imperial Distributors.
- Imperial is dealing with the distribution side of the worth chain, whereas Bayer’s authorized entities in Kenya proceed to handle business-related company affairs, together with medical affairs, media relations, and stakeholder administration similar to authorities and accomplice relations.
- The transformation, dubbed ‘Good Serve,’ took impact on Might 1, 2024, and leverages the experience and networks of Imperial Distributors to make sure sustained availability and entry to Bayer merchandise and options In Kenya and East Africa at massive.
Talking in regards to the transformation, Jorge Levinson, Bayer’s Cluster Lead for the Prescription drugs Division in Sub-Saharan Africa, reiterated the significance of the partnership and reaffirmed Bayer’s dedication to serving Kenya and different markets.
“We're happy with the transformation of our enterprise mannequin to collaborate with specialists in direction of reaching our mission. A key a part of this transformation is to simplify our worth chain, cut back lead time between manufacturing and distribution, and therefore attain extra sufferers and prospects. We're glad that with this mannequin, our merchandise at the moment are simply and readily accessible throughout Kenya. By this mannequin, we now have additionally seen extra professionals employed than we had employed instantly,” mentioned Jorge.
“Our dedication to function in Kenya and different markets stays steadfast, and this transformation is geared in direction of making certain our mission of Well being for All, Starvation for None,” he added.
Bayer’s pharmaceutical prescription merchandise, largely for girls’s healthcare, anti-infectives and cardiology medicine are primarily manufactured at its plant in South Africa. The agency additionally markets and sells over-the-counter medicines, dietary dietary supplements, dermatologic and different self-care merchandise.
The transformation has not affected Bayer’s crop science division which accounts for about 92 per cent of the workforce.
The crop science division offers with seeds in addition to crop safety merchandise similar to fungicides, pesticides and herbicides.
Britain’s GSK additionally in 2023 closed its business operations in Kenya and moved to a third-party distribution mannequin for its medicines and vaccines. GSK’s choice has not affected its shopper healthcare enterprise Haleon, which produces manufacturers like Panadol and Sensodyne in Nairobi.
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