Namibian TikToker Jamie-Lee Loss (23) received TikTok star of the yr award in Pretoria, South Africa, on the Emerge Star Africa Awards on Sunday.
The awards rejoice trailblazers, change makers and influential people, model and organisations throughout varied sectors in Africa.
Loss, who was born and raised in Windhoek, has reworked a “boredom-induced” TikTok account began in 2020 right into a powerhouse model that’s redefining what it means to be an influencer in Namibia.
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Rising up at Katutura and Otjomuise, Loss says: “I get pleasure from doing every part on social media.”
“With the ability to put part of myself on-line feels pure. It is not troublesome.”
Though she began out through the pandemic, 2025 was the yr the ‘Jamie-Lee’ model really cracked it, she says.
“It was a interval of explosive development that noticed me transition from an informal creator to a strategic pressure within the advertising world. However with nice numbers got here a higher sense of duty,” she says.
Gone are the times of claiming sure to each model that knocks, she says.
“At first, you are like: Manufacturers, traits, buddies! You say sure to quite a lot of stuff,” she admits.
“Now, I am far more cautious. If I do not belief a service or if it does not really feel pure, I will not have interaction. My followers belief me, and I carry that weight critically.”
Loss says what makes her stand out in an more and more crowded feed is not only high-end enhancing or fancy cameras, but in addition her unapologetic religion and grounded perspective.
“God is every part. We’re nothing with out Him. That content material is the largest approach I encourage folks and preserve them going.”
Regardless of the label of TikTok star, Loss says she maintains a wholesome distance from the digital noise.
She’s labored the company nine-to-five and is aware of that life exists far past the display.
Her secret to staying grounded? Switching off.
“When the cellphone is off, the influencer persona stays behind, leaving simply Jamie-Lee,” she says.
