
Celebrating 25 years of heritage and a assured new chapter
Brice & Burnett, previously Wine Cellar, has been named South Africa’s Finest Luxurious Wine Retailer by the Luxurious Way of life Awards, reflecting the model’s dedication to curated fantastic wine choice and a service-led shopper expertise.

The distinguished world awards programme celebrates excellence throughout the posh business, highlighting manufacturers that exhibit innovation and management.

Brice & Burnett is recognised for its distinctive collection of native and worldwide fantastic wines, in addition to tastings, funding portfolios, wine brokerage, {and professional} cellaring companies. Based by collectors and mates David Brice and Richard Burnett, the web service provider has been on the forefront of the fantastic wine panorama for 25 years and was the primary to persistently introduce Bordeaux wine futures (en primeur) to the South African market. The corporate rebranded from Wine Cellar to Brice & Burnett in March to higher mirror its heritage and identification.

Commenting on the win, Alexander Chetchikov, President of the World Luxurious Chamber of Commerce, stated: ‘Brice & Burnett’s recognition as Finest Luxurious Wine Retailer in South Africa displays the important qualities that outline trendy luxurious retail – curation, experience, and a shopper expertise constructed on belief. This achievement reinforces the model’s function in shaping a extra refined fantastic wine tradition and elevating expectations within the class.’

The model is supported by a group of fantastic wine consultants with a long time of native and worldwide expertise.

Brice & Burnett CEO James Pietersen added: ‘Over the previous two and a half a long time, we’ve constructed our popularity on information, integrity and a deep appreciation for fantastic wine. We’ve developed through the years to fulfill the wants of our prospects, and our new title honours the founders whose imaginative and prescient formed the enterprise, whereas higher expressing our identification at this time. This award recognises the dedication to excellence that continues to outline us.’

Earlier Luxurious Way of life Award winners embody Krug, Château Lafite Rothschild, Domaine de la Romanée-Conti, Ornellaia and Klein Constantia.

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