TechCentral has marked the primary anniversary of its partnership with Publishared by opening a brand new, purpose-built studio for video interviews, podcasts and branded content material manufacturing, because the publishing enterprise strikes additional into full-service media and content material companies for the enterprise and expertise sector.
The studio is now residence to TechCentral’s flagship podcasts, together with the TechCentral Present, and is getting used for branded content material work produced in partnership with business purchasers.
“The studio permits us to supply purchasers sturdy manufacturing high quality alongside the editorial credibility and viewers entry that solely TechCentral can present within the South African enterprise sector,” mentioned Michelle Losco, founding father of Publishared, which handles TechCentral’s business partnerships. “That mixture is what units us aside. We’re positioning as a full-service media and content material companion for the enterprise and expertise sector, not solely a writer.”
The transaction between NewsCentral Media – TechCentral’s writer – and Publishared was introduced in April 2025, bringing collectively TechCentral’s editorial operation with a devoted business staff led by Losco, a veteran of South African B2B media.
Twelve months in, readership has continued to develop, advertiser demand has adopted, and the business pipeline has expanded as manufacturers look to succeed in South Africa’s enterprise and expertise resolution makers in a trusted surroundings.
TechCentral founder and editor Duncan McLeod mentioned the partnership has intentionally preserved a strict separation between editorial and business features.
Platform for expertise leaders
“Our readers are senior enterprise and expertise resolution makers,” McLeod mentioned. “They know when a publication is serving its advertisers forward of its viewers. We’ve maintained a transparent separation between editorial and business from day one, and that’s not altering. It’s the one most necessary motive TechCentral stays a platform that South Africa’s expertise leaders proceed to learn.”
Sponsored content material on TechCentral is clearly labelled and produced to a typical that’s in keeping with the remainder of the positioning. Losco mentioned that strategy was commercially resonant.
“Manufacturers inform us they wish to be related to credibility and with a publication their prospects really learn. That’s a stronger proposition than chasing clicks.”
12 months two will deliver additional enlargement of the editorial staff, extra branded content material codecs and a continued build-out of the mixed firm’s occasions programme, Losco mentioned.
- This text is produced in affiliation with Publishared, TechCentral’s business companion, and is sponsored
